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19 of 19 people found the following review helpful
4.0 out of 5 stars Excellent high level book about Big Data and the struggles that occur, May 10, 2013
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For anyone looking for a great primer on Big Data and the concerns that surround it, this is the book for you. I would highly recommend for business analysts and managers, including c-level execs. Mayer-Schonberger does a great job on identifying the key issues around Big Data and offering his opinion and insights on how we should move forward.

The only reason why I did not give this a five-star review is that the beginning starts off a bit slow and then the book hits it's stride about midway through. Truthfully, this would be a solid 4 1/2 star review, if Amazon allowed. If you can be patient through the first few chapters, you will not be disappointed. However, if you are completely new to the Big Data revolution, this books would make my top five list of must-reads to get your mind around the phenomenon. The first few chapters do a great job setting the stage.

To the initiated in Big Data, there are some fantastic arguments and well thought out opinions... Read more
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10 of 10 people found the following review helpful
3.0 out of 5 stars An interesting book but a bit dragged out, December 30, 2013
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Jimmy A (San Diego, CA) - See all my reviews
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This review is from: Big Data: A Revolution That Will Transform How We Live, Work, and Think (Hardcover)
This book was interesting initially but became a bit repetitive overall. It has three major points in it;

1. Sampling was important when collecting data was expensive and difficult, but we now we have access by one means or another to all data.

2. Since we have so much data, the quality of individual data points is not important and we can allow inexactness in measurement processes as long as there isn't a systematic bias.

3. Causality and understanding why things happen is no longer as important as correlation and discovering the correct strategies or course of action based upon large bodies of data.

All of these points could have been made in a hundred pages I think, and reading just the first half of the book would give a reader the basic ideas intended by the author.

While there may be areas in which data analysis can point out solutions to problems, I'm not convinced by the author's assertion that Big Data will make experts... Read more
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1 of 1 people found the following review helpful
5.0 out of 5 stars Big data is about WHAT, not WHY!, February 17, 2016
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The authors propose an interesting, provocative paradigm shift in data analysis. Instead of creating theories and then check their validity by further examples and portions of the data, just let that spoke the same data. All data. Small date of leaving the podium, it's time big data. Cukier and Mayer-Schonberger argue that big data does not explain the causes of the phenomena, but information about them. And according to the authors enough.
In the end what is more important? How will the spread of influenza virus, or why will spread?

"Big Data..." is a popular science book. Although it refers largely to statistics and econometrics you will not find a single formula, not a single mathematical rules except one: n = all. So the amount of data analyzed includes all available information, regardless of their level of accuracy and usefulness.
As I mentioned the book provokes bold theses, but also inspires. An additional value of this book is a lot of examples of... Read more
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