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Average Customer Review

24 of 24 people found the following review helpful
4.0 out of 5 stars Excellent high level book about Big Data and the struggles that occur, May 10, 2013
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For anyone looking for a great primer on Big Data and the concerns that surround it, this is the book for you. I would highly recommend for business analysts and managers, including c-level execs. Mayer-Schonberger does a great job on identifying the key issues around Big Data and offering his opinion and insights on how we should move forward.

The only reason why I did not give this a five-star review is that the beginning starts off a bit slow and then the book hits it's stride about midway through. Truthfully, this would be a solid 4 1/2 star review, if Amazon allowed. If you can be patient through the first few chapters, you will not be disappointed. However, if you are completely new to the Big Data revolution, this books would make my top five list of must-reads to get your mind around the phenomenon. The first few chapters do a great job setting the stage.

To the initiated in Big Data, there are some fantastic arguments and well thought out opinions... Read more

3 of 3 people found the following review helpful
4.0 out of 5 stars Good read for those with a need to understand the power of big data..., May 8, 2016
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This is a great book for those of us that are not data engineers. My only complaint with the information is that I believe the author overstates the risks associated with big data. Still, overall, this book is well written and doesn't require a degree in Information Technology to understand, which I appreciated. I would recommend it for anyone who wants to understand the power of big data, and the true meaning behind the statement, "In God we trust, all others must bring data!"

5.0 out of 5 stars Great overview of what Big Data is doing today and what can be done in the future, April 3, 2014
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Big Data is a topic that is all the rage but at the same time isnt well defined. Authors Viktor Mayer-Schönberger and Kenneth Cukier give an overview of what is being done with the massive amount of data that is being generated from online interaction coupled with advances in practical statistics on the analysis of this data. The authors go through examples of how big data is being used today to give a flavour of it and then follow up the rest of the book with what is going on in the field, how it is useful, where aspects of it are going and some of the concerns we should have about our privacy.

The authors start by discussing how Google using its analysis of people's queries is more predictive about flu epidemics than medical experts have been. The human genome can be codified in a fraction of the time that was required when it was being decoded for the first time. They discuss how big data has enabled entrepreneurs to inform customers about the optimal time to... Read more

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