Minitrends: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends: Between Megatrends & Microtrends Lie MINITRENDS, Emerging Business Opportunities in the New Economy by John H. Vanston, Carrie Vanston
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Minitrends: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends: Between Megatrends & Microtrends Lie MINITRENDS, Emerging Business Opportunities in the New Economy
The Pinnacle Book Achievement Best Business Book Award Winner; An Eric Hoffer Business Book Award Winner; ForeWord Reviews’ Business Book of the Year Finalist; USA Book News’ Entrepreneurship & Small Business Book of the Year Finalist; Dan Poynter’s Global eBook Business Book Award Finalist
Find, Evaluate, Profit! Ever wonder how those super successful people found that “great idea?” MINITRENDS helps you find and act on great ideas by inspiring a creative mindset and providing a practical process for discovering and exploiting emerging trends that will become significantly important within 2-5 years. Minitrends are of a scope and importance to offer business opportunities to individuals and organizations alert enough to recognize them, perceptive enough to appreciate them, and clever enough to take advantage of them.
- How and where to search for Minitrends
- How to evaluate the business attractiveness of a Minitrend
- How to develop an effective Minitrend Exploitation Scheme
- How to turn the scheme into a profitable business opportunity
Based on author Dr. John H. Vanston’s more than 30 years of experience in identifying and applying technical, social, and business trends, the book shows:
- Individual entrepreneurs how to identify, assess, and exploit new business opportunities
- Decision makers in small and mid-size businesses how to gain advantage by recognizing and utilizing emerging trends
- Innovative thinkers in large businesses how to distinguish themselves by their special perceptiveness
- Investors how to uncover attractive new investment opportunities
In addition to how-to advice, MINITRENDS provides background, current trends, and business opportunities for several attractive Minitrends.
Combining advice, instuctions, and examples, MINITREDS assists readers in launching their own exciting, profitable “Minitrend Adventure” using their imagination, logic, innovative nature, and basic good sense. This book is an amazing resource for ambitious individuals who seek to start new ventures or the keep existing businesses innovative and competitive.
“MINITRENDS presents a set of practical-but-powerful tools and midsets…HEROIC!” –David Pearce Snyder, Futurist, Contributing Editor, The Futurist
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